PAOLA ARENA |

INK illustrations

ILLUSTRATIONSHAND DRAWN ILLUSTRATIONS | INK ON PAPER A small selection of some of my illustrations.

McDONALD'S McFLURRY PACKAGING | HAND PAINTED PATTERN The McDonald's advertising campaign, conceived by Frenzy, a Parisian creative agency, for the launch of the new McFlurry flavours on the French market, has been developed around a concept declined through the...

BoF Magazine

BoFEDITORIAL | HAND PAINTED ACRILYC ILLUSTRATION Hand-Drawn illustration on BoF magazine May 2018.

PPPattern

PPPATTERN HOME DECOR PRODUCTS | DIGITAL PATTERN A line of wallpapers, entirely made in Italy, created for PPPattern a project by Italianism e Printaly, presented to the public in Turin, on the occasion of the Torino Graphic Days. Three subjects, inspired by PIMP MY...

Tree

TREEEP COVER | DIGITAL ILLUSTRATION Digital illustration for "Tree", the vinyl record by Gioser Masrra released by Zero db Digital.

Rinascente

RINASCENTETHE GREEN LIFE SS ‘18 CAMPAIGN | HAND DRAWING AND DIGITAL ILLUSTRATIONS An advertising campaign for Rinascente, created by the international agency J.Walter Thompson. A series of floral illustrations hand-drawn with Possa markers, and subsequently...

Pottery

POTTERYHAND DRAWN ILLUSTRATIONS | ACRILYC COLORS ON TERRACOTTA A series of artisanal terracotta and kaolin hand drawing products.

Italianism

ITALIANISMADV | HAND PAINTED ILLUSTRATION Renato Fontana, founder of Italianism and creator of the 2018 Festival campaign, develops a concept that has the goal to celebrate visual art creating a direct link to the illustration world. This link has been expressed...

Numéro

NUMéRO ART PIMP MY MAG PROJECT | HAND DRANW ILLUSTRATION Hand-drawn illustration on Numéro Art #174.

Quattrocento

QUATTROCENTOADV | HAND DRAWN ILLUSTRATIONS For the SS16 campaign for Quattrocento Eyewear, a Milanese eyewear brand, the project sees the creation of a baroque inspired triptych that reflects the brand identity. The hand drawn illustrations, made with Possa markers,...

Geometric Fashion Week

GEOMETRIC FASHION WEEKPERSONAL PROJECT | DIGITAL ILLUSTRATIONS A series of digital illustrations inspired by fashion runway's looks that play with the basic geometric forms and the ability to synthetize the fashion's opulence.

Solitude vs Loneliness

SOLITUDE vs LONELINESSThe joy and the pain of being alone PERSONAL PROJECT | DIGITAL ILLUSTRATIONS A series of digitally drawn diptychs focused on the struggle between the alienation of loneliness and the need and desire to hide oneself to live out our own...