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ITALIANISM

ADV | HAND PAINTED ILLUSTRATION

 

Renato Fontana, founder of Italianism and creator of the 2018 Festival campaign, develops a concept that has the goal to celebrate visual art creating a direct link to the illustration world. This link has been expressed through the “featuring”, the customization. The result was a reinterpretation of the “made in Italy” album cover previously printed on the back of a leather jacket.