ITALIANISM
ADV | HAND PAINTED ILLUSTRATION
Renato Fontana, founder of Italianism and creator of the 2018 Festival campaign, develops a concept that has the goal to celebrate visual art creating a direct link to the illustration world. This link has been expressed through the “featuring”, the customization. The result was a reinterpretation of the “made in Italy” album cover previously printed on the back of a leather jacket.