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McFLURRY PACKAGING | HAND PAINTED PATTERN

 

The McDonald’s advertising campaign, conceived by Frenzy, a Parisian creative agency, for the launch of the new McFlurry flavours on the French market, has been developed around a concept declined through the creation of an hand painted pattern successively digitally recomposed. An explosion of color spots and digital abstract signs, with different shapes and textures that wraps the models recalling the brief of the campaign, “Le Mélange”.