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RINASCENTE

THE GREEN LIFE SS ‘18 CAMPAIGN | HAND DRAWING AND DIGITAL ILLUSTRATIONS

 

An advertising campaign for Rinascente, created by the international agency J.Walter Thompson. A series of floral illustrations hand-drawn with Possa markers, and subsequently digitalized, directly on the shots of photographer Stella Asia Consonni, illustrate the theme of the campaign. The suggestions evoked by the black and white photos settle and stratify within an interpretation of the urban space in a “green” key, becoming the basis of a new personal interpretation and aesthetic vision of the brief, an invasion of flowers and plants that enhance the models and the surrounding environment, giving life to new scenarios in which nature takes the wind.